Digital Ad Tactics & Case Studies

Targeted display
Static or animated banner ads in various sizes shown to people on computers and mobile devices.

Use Case Example:

A restaurant wants to promote new cooking classes they are offering.

First, create an ad that highlights the new cooking classes and includes a call to action (CTA) for people to register for the class. Then, use demographic and interest targeting to reach local females, 25-34, who enjoy cooking.

Video
Video commercials played before, during or after content shown to people on computers and mobile devices.

Use Case Example:

A local carpet cleaning professional wants to attract new business.

First, produce a video ad that shows before and after examples of the cleaning services. Then, use the video in a digital campaign that targets people in the local city who have pets or are interested in home improvement and have a household income above $50,000.

Geofencing and
Video geofencing
Display or video ads shown to people within a defined virtual fence and on devices with location services enabled.

Use Case Example:

A gym owner has just opened a new location.

First, create a video ad that gives a mini tour of the facility and offers a special promotion within the ad. Then, use the video in a geofencing campaign to reach people who visit competitor gyms.

Connected TV (CTV)/Over-the-top (OTT)
Video commercials played before, during or after long form content on televisions or internet-streaming devices.

Use Case Example:

A family-friendly amusement park wants to bring in new patrons.

First, create a video ad to promote the park and all the fun amenities. Then, run a CTV/OTT digital campaign that targets homes within your region who have children.