Digital Ad Tactics & Case Studies

Here are some examples of type of advertising campaigns that can elevate your business!

Common Digital Advertising Tactics

Targeted display
Static or animated banner ads in various sizes shown to people on computers and mobile devices.

Use Case Example:

A restaurant wants to promote new cooking classes they are offering.

First, create an ad that highlights the new cooking classes and includes a call to action (CTA) for people to register for the class. Then, use demographic and interest targeting to reach local females, 25-34, who enjoy cooking.

 

Video
Video commercials played before, during or after content shown to people on computers and mobile devices.

Use Case Example:

A local carpet cleaning professional wants to attract new business.

First, produce a video ad that shows before and after examples of the cleaning services. Then, use the video in a digital campaign that targets people in the local city who have pets or are interested in home improvement and have a household income above $50,000.

 

Geofencing and
Video geofencing
Display or video ads shown to people within a defined virtual fence and on devices with location services enabled.

Use Case Example:

A gym owner has just opened a new location.

First, create a video ad that gives a mini tour of the facility and offers a special promotion within the ad. Then, use the video in a geofencing campaign to reach people who visit competitor gyms.

 

Connected TV (CTV)/Over-the-top (OTT)
Video commercials played before, during or after long form content on televisions or internet-streaming devices.

Use Case Example:

A family-friendly amusement park wants to bring in new patrons.

First, create a video ad to promote the park and all the fun amenities. Then, run a CTV/OTT digital campaign that targets homes within your region who have children.