Digital Ad Tactics & Case Studies
Here are some examples of type of advertising campaigns that can elevate your business!
Common Digital Advertising Tactics
Targeted display | Use Case Example:A restaurant wants to promote new cooking classes they are offering. First, create an ad that highlights the new cooking classes and includes a call to action (CTA) for people to register for the class. Then, use demographic and interest targeting to reach local females, 25-34, who enjoy cooking. |
Video | Use Case Example:A local carpet cleaning professional wants to attract new business. First, produce a video ad that shows before and after examples of the cleaning services. Then, use the video in a digital campaign that targets people in the local city who have pets or are interested in home improvement and have a household income above $50,000. |
Geofencing and | Use Case Example:A gym owner has just opened a new location. First, create a video ad that gives a mini tour of the facility and offers a special promotion within the ad. Then, use the video in a geofencing campaign to reach people who visit competitor gyms. |
Connected TV (CTV)/Over-the-top (OTT) | Use Case Example:A family-friendly amusement park wants to bring in new patrons. First, create a video ad to promote the park and all the fun amenities. Then, run a CTV/OTT digital campaign that targets homes within your region who have children. |