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Our Process & Workflow

Digital advertising, like all forms of advertising, is far more effective when the right building blocks are in place: a solid strategy, compelling creative and a clear CTA (Call-To-Action). All three of these are required to have a successful campaign.

Our process involves putting together a custom action plan with these three processes involved from start to finish.

When using Radio + Digital Adverising your message can have a strong and consistent image for your brand wherever people look/hear. Plus, by combining mediums will reach a wider audience and resonate more than independent campaigns and bulnding campaigns is more cost effective.

Strategy

Strategy is the brains of your campaign. A great strategy will help you achieve results by defining the methods, channels, timing, budget and success metrics.

We use a SMART (Specific, Measurable, Attainable, Realistic, Timely) goals framework approach.

Creative

Creative is the heart of your campaign. It should make target audiences feel a certain way — and then act accordingly.

Research out of the University of Cologne published in Harvard Business Review shows that more creative campaigns are more effective in influencing purchasing behavior.

CTA (Call-To-Action)

The action of your campaign. What are you asking the target audience to do? Keep it simple.

Experiment with unique CTAs, as long as they don’t overcomplicate your ask.

Ensure the CTA aligns with the campaign style and tone. We'll help you choose the right one for your campaign.