What is a Landing Page?
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link is display ads or from Facebook, Instagram, Twitter, or similar places on the web.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action. (CTA)
It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
Determine a Great Call-To-Action
A call to action or a CTA is a written directive used in marketing campaigns. It helps encourage website visitors to take the desired action. A call to action can take up different forms:
Text hyperlink, Button or Plain text with no link.
“Buy Now” or “Download Now” are typical examples.
But a CTA can run longer, too, such as “Subscribe today so you’ll never miss a post.” The possibilities are endless.
We'll work to create the best options, often times we'll use A/B testing to determine what works best.
Web Page Load Speed is VERY Important
The speed at which the landing page opens after a user clicks the ad is very important, just like the call-to-action is very important.
We use the same provider that hosts our websites, SiteGround. Just like all our websites these pages load ultra fast with their own domain names.
Our landing pages wont ever be shared with other companies domains.
Measurement
Measure the success of the landing page. We’ll provide full reports and transparency on the landing page being displayed and more. We offer reports sent monthly, daily, weekly or whenever it’s needed.
Landing page statistics are measured in many different ways, but the four key factors are:
Impressions — The number of times the page has been served.
Reach — The number of people who have seen the page.
Frequency — The number of times someone sees the page.
Click-through rate (CTR) — A ratio that tells you how often people who have seen the link on the page who ended up clicking on it.