Profile Demographics: Creative

Client Profile & Business Information:

This worksheet is designed to streamline OUR onboarding process for Search Engine Marketing. (SEM) Please fill out to the best of your ability. By capturing these details, we can ensure that the Google Search campaigns are aligned with YOUR business goals, target audience, and technical requirements.

Business Name: *

Primary Point of Contact *

First

Last

Email *

Phone

Website / URL

Industry / Niche: *

2. Campaign Objectives & KPIs

Primary Goal: *

Ex.: Lead Generation, more website visitors, form submissions, calls, etc.

Key Performance Indicator (KPI) *

Cost Per Acquisition (CPL) or Cost Per Lead (CPL)

Monthly Lead Goal *

Monthly Ad Budget: *

Audience & Geographic Targeting:

Geographic Locations: *

Demographics: *

Interests: *

Keyword Strategy:

Core Services 1 *

Top 5 See Keywords. (Separate each keyword with ,)

Core Services 2 *

Top 5 See Keywords. (Separate each keyword with ,)

Negative Keywords: *

Include a minimum of Five (5) (Separate with , )

Ad Creative & Value Propositions:

Ad Element 1 *

Key Benefits. Include a minimum of Five (5) (Separate with , )

Ad Element 2 *

Offers. Include a minimum of Five (5) (Separate with , )

Ad Element 3 *

Call To Action (CTA . Include a minimum of Two (2) (Separate with , )

Competitor Analysis:

1. *

2. *

3. *

Signature *

Clear Signature

I guarantee and warrant that I’m an authorized to give the information contained above and that I am legally authorized to represent said company noted above. Eves Broadcasting Inc. will keep all information safe and confidential.

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