Video & Display Geofencing
What is it and how it can it help you reach customers based on targeting all while being measurable. These ads just are displayed on the most poplar websites and apps.
What is Geofencing?
Geofencing provides the opportunity to deliver banner ads and video ads based on specific geographic targeting to audiences while they are using apps and mobile websites.
Geofencing has two features to be successful:
A targeting radius around a specifc location to reach a qualified audience.
A strong CTA that directs people to a well-designed landing page with clear and concise copy.
And geofencing includes ads like display ads, video ads, and retargeting.
Measure the success of the geofence ad campaign. We’ll provide full reports and transparency on where your ad is being displayed and more. We offer reports sent Monthly, daily, weekly or whenever it’s needed.
Display ad delivery is measured in many different ways, but the three key factors are evaluating impressions, clicks and CTR.
It may also be helpful to try A/B creative testing and to analyze performance based on impressions by location, time or site lists. A/B testing is a great way to measure user experience by comparing two different versions of content.
All these factors can be broken down via individual websites and apps on our reports to provide transparency.
Targeting is chosen by the advertiser/Eves digital to best suit the goals of the advertising campaign.
- Build the geofence. Try to keep geofences smaller than two square miles.
- Incorporate multiple fences and run a campaign 24/7 to boost visibility and help you reach more of the target audience.
Retargeting as part of a geofencing campaign helps lead to better brand/name recognition, consumer loyalty and retention, and ultimately drives better ROI.
- Retargeting is targeting a specific audience or prospective buyer — again. This can helps an advertiser stay top of mind and give their customers more opportunities to connect with the brand and/or purchase a desired product/service
Our Process & Workflow
Digital advertising, like all forms of advertising, is far more effective when the right building blocks are in place: a solid strategy, compelling creative and a clear CTA (Call-To-Action). All three of these are required to have a successful campaign.
Our process involves putting together a custom action plan with these three processes involved from start to finish.
When using Radio + Digital Adverising your message can have a strong and consistent image for your brand wherever people look/hear. Plus, by combining mediums will reach a wider audience and resonate more than independent campaigns and bulnding campaigns is more cost effective.
Strategy is the brains of your campaign. A great strategy will help you achieve results by defining the methods, channels, timing, budget and success metrics.
We use a SMART (Specific, Measurable, Attainable, Realistic, Timely) goals framework approach.
Creative is the heart of your campaign. It should make target audiences feel a certain way — and then act accordingly.
Research out of the University of Cologne published in Harvard Business Review shows that more creative campaigns are more effective in influencing purchasing behavior.
The action of your campaign. What are you asking the target audience to do? Keep it simple.
Experiment with unique CTAs, as long as they don’t overcomplicate your ask.
Ensure the CTA aligns with the campaign style and tone. We’ll help you choose the right one for your campaign.
Let’s Work Together
Contact us and we’ll reply back to you within 48 hours and get you started on your campaign!