What We Do
We provide not only on-air campaigns & promotions on X101 but provide a number of digital advertising options and more. All of our digital products can be customized to your specific needs. Creative can be created in-house proffesionally or can be done by our graphic design partners. We provide you an action plan to make sure your campaigns are effective as can be!
A WHOPPING 81% OF AMERICANS ARE ONLINE DAILY AND 28% ARE ONLINE ALMOST CONSTANTLY
As you may know, 92% of people listen to AM/FM radio. What does this mean? The audiences you’re trying to reach through radio ads are also online — and you should be, too.
PAIRING ON-AIR COMMERCIALS WITH DIGITAL REACH CAN HELP YOUR CLIENTS GET IN FRONT OF CUSTOMERS MORE OFTEN
We can build a winning, multichannel advertising campaigns to increase frequency, reach wider audiences and get results for you.
DIGITAL ADVERTISING IS BUILT FOR HYPERTARGETING
Effective radio advertising leverages targeting as well, aligning a brand or product with the station listened to by the target demographic. Digital ads work on the same principle, with an even higher degree of targeting in many cases.
We can serve banner ads of various sizes across websites and apps to reach people on desktop and mobile devices with in-depth targeting — geography, demographics and audience interests.
We can geofence display ads to provide the opportunity to deliver banner ads based on specific geographic targeting to audiences while they are using apps and mobile websites.
We can serve, as well as produce, video ads that play before/during/after content commonly viewed on websites and apps via desktop and mobile devices with in-depth targeting — geography, demographics and audience interests.
Very similar to display geofencing, we can serve video ads based on specific geographic targeting to audiences while they are using apps and mobile websites.
We can provide Over-the-Top (OTT) advertising. OTT is video advertising delivered during internet- streamed television or movie services, rather than delivered via cable or satellite television.
Website Design/Hosting & Email
We can develop your home on the web from start to finish. We'll design your website from the ground up. And host your site/email, and provide neccesary training if needed or we can provide updates.
Social Media Advertising/Consulting
We can help you use social media to help connect with your audience to build your brand, increase sales, and drive website/store traffic. Either using organic posts and/or paid posts.
We can help you grow your email lists via your website, social media and more, as well as use our email lists to extend your reach. Don't have any email lists, we'll help you get started.
We can provide the studios, production, hosting and distribution/promotions of your podcast across all the most popular platforms. Podcasting can be a perfect area to promote a brand/product or personality.
'Google My Business' /Yelp Optimization
We can make sure your listing on Google and/or Yelp is accurate and updating appropriately. While much of this process is automated it's important to make sure it's right.
Our Process & Workflow
Digital advertising, like all forms of advertising, is far more effective when the right building blocks are in place: a solid strategy, compelling creative and a clear CTA (Call-To-Action). All three of these are required to have a successful campaign.
Our process involves putting together a custom action plan with these three processes involved from start to finish.
When using Radio + Digital Adverising your message can have a strong and consistent image for your brand wherever people look/hear. Plus, by combining mediums will reach a wider audience and resonate more than independent campaigns and bundling campaigns is more cost effective.
Strategy is the brains of your campaign. A great strategy will help you achieve results by defining the methods, channels, timing, budget and success metrics.
We use a SMART (Specific, Measurable, Attainable, Realistic, Timely) goals framework approach.
Creative is the heart of your campaign. It should make target audiences feel a certain way — and then act accordingly.
Research out of the University of Cologne published in Harvard Business Review shows that more creative campaigns are more effective in influencing purchasing behavior.
The action of your campaign. What are you asking the target audience to do? Keep it simple.
Experiment with unique CTAs, as long as they don’t overcomplicate your ask.
Ensure the CTA aligns with the campaign style and tone. We'll help you choose the right one for your campaign.